About

Key Numbers

#1 UK staycation provider

39 parks

87% beach front locations

40,000 pitches

3.9m visitors in 2025

14,000 team members

£660m capital investment (2021-2025 with £140m in 2025)

£481m spent with 2,189 UK suppliers in 2024

1,600 entertainment acts booked annually

119 apprentices

14 school partnerships